Anytime, when there are multiple factors being considered as part of a whole. You will hear people arguing and see people speaking at cross-purposes.
If you detect three or moredifferent dimensions, then listen for the ‘measure’ for each dimension (e.g. numbers/rating/%/words etc) – see the technique in Appendix 1. “I don’t agree with you I think the first one is far better than the third and will give us more flexibility”
Keywords
Cost
Benefit
Value
Time
Profit
Any words which suggest different point of view
This product was added to our catalog on Friday 18 March, 2011.
